01

About

Jacob Haug

Two decades in software, from engineer to executive. I've shipped products, built teams, and learned the hard way what actually matters. The job titles changed, the work stayed the same: solve problems, ship solutions.

What I'm Building Now

I'm the Founder and CEO of Level, a remote monitoring and management platform for IT teams. The idea is simple: managing 1,000 devices shouldn't be harder than managing a single device. We handle remote control, monitoring, patching, and automation across Windows, macOS, and Linux.

Level is trusted by IT teams in over 130 countries, from Fortune 500 companies to governments, universities, hospitals, and small businesses.

How I Got Here

I've spent my career building software that has to work at scale. That started in online communities and developer platforms that grew to millions of users, where I learned early what breaks when systems meet real-world demand.

In 2002, I founded Encryption, a software development firm that's still operating today. For more than two decades, we've built and maintained production systems across healthcare, finance, and other regulated industries, where reliability and security are non-negotiable.

Along the way, I built and exited a hosting company, led engineering teams at Apple, and served in senior technology leadership roles. In 2019, I founded Level to bring that experience to endpoint management.

Education

B.S. in Management Information Systems from Bellevue University.
A.A.S. in Web Technologies from Asheville-Buncombe Technical Community College.

What I Believe

The best technology disappears into the background. It should solve problems without creating new ones. That's why Level focuses on simplicity, reliability, and transparent pricing. I'd rather build systems that fix issues before users notice them than ones that generate tickets.

I also believe enterprise software doesn't have to be ugly or painful to use. The bar is low in B2B, and I think that's an opportunity.

I see hard problems as intellectual puzzles, not frustrations. And I've spent a lot of my career helping other engineers see them that way too.

// testimonials

Jacob has been an invaluable asset to Kimmel & Associates. Through his deep knowledge and innovative thinking, he and the team he built have helped our company grow and improve technologically. I highly recommend him for his attention to detail and project management expertise.

Charlie KimmelChief Executive OfficerKimmel & Associates

As a CTO, it's imperative that I have a Director of Software Development I can rely on to manage a team and multiple concurrent projects, budget responsibly, and mentor developers. Jacob's technical skill and management capabilities are top-notch, and I am grateful to have him on my team.

Josh CallowayChief Technology OfficerKimmel & Associates

Jacob just makes problems go away. His results are exceptional. He gets the job done, no matter what obstacles are in his way. He is great at solving problems, and he is a huge asset to our team.

Nathaniel WheelockDirector of SQAApple

I have known Jacob for many years, and am continuously impressed by his technical acumen and unique perspective. Not only is Jacob's ability and creativity world class, but what truly sets him apart is his ability to communicate effectively. I have viewed Jacob as a partner, a colleague, and a trusted advisor and have no hesitations in recommending others to utilize his services.

Justin WilkingPresidentNavJobs

The most important thing about Jacob is that he's always available. His commitment to service for his clients is amazing; no matter what you need, he's there to answer questions or give advice. Combined with the strength of his knowledge, that makes Jacob invaluable.

Julie WinchesterChief Operations OfficerRegistered Sleepers
02

Press & Recognition

2025

#1 Fastest Growing Startup in Asheville

Level recognized based on compound annual growth rate since inception at the 2025 Venture 15 and Honors event.

Read more
2012

FBI Citizens Academy

Invited to consult with the FBI on information security crimes.

2010

3rd Place, National Collegiate Cyber Defense Competition

Competed against 10,000+ schools including Harvard and MIT, defending a simulated Homeland Defense server against hacking attempts.

03

Advisory & Board Roles

Elevate Mentor

Venture Asheville

Mentoring early-stage founders through Venture Asheville's Elevate program.

Advisory Council

AB-Tech

Advising on curriculum and industry alignment for Asheville-Buncombe Technical Community College.

// areas of expertise
RMMEndpoint ManagementDevOpsSaaSCyber SecurityProduct StrategyStartup FounderTeam Building
// career timeline
2019 – Present
Founder & CEOLevel
2016 – 2019
Director of Software DevelopmentConstruction Jobs
2014 – 2019
Director of Software DevelopmentKimmel & Associates
2012 – 2014
Software EngineerApple
2009 – 2011
Founder & CTOCollision Hosting
2008 – 2010
Founder & CTOThe Web Squeeze
2007 – 2008
Founder & Editor-in-ChiefCreative Coding
2004 – 2008
Lead AdministratorWebforumz
2002 – Present
Founder & CEOEncryption, Inc.